Here are just a few comments from our customers.


British Veterinary Association (BVA)

Membership Research – veterinary sector

“CMR was a pleasure to work with. They were very attentive to our needs, understood the brief well, and met all our objectives on time and budget. The work they did was to complete an in depth piece of research into the needs of our membership. We have used this in a variety of ways since-particularly to reposition our membership offering and comms. I would wholeheartedly recommend CMR to anyone who needs research.”

Membership and Commercial Director

Royal College of General Practitioners (RCGP)

‘President’s Listening’ project

“Caledonia Market Research facilitated a programme of focus groups across the UK aimed at finding out more about the personal and professional challenges faced by members of the RCGP. Each session was run incredibly professionally and Lynne’s warm, personable and flexible approach helped in getting valuable insight and ideas for how we can help and support our members. Attention to detail in the preparation, during the sessions and in the write up and recommendation report was excellent. It was a pleasure to work with you Lynne – thank you.”

President of the Royal College of General Practitioners, 2019

Association of Veterinary Students (AVS)

Online survey – higher education

“CMR recently conducted an online survey into veterinary students for us. As someone who has never been involved in a piece of research of this scale before, I found the level of support, reassurance and hard work that they provided invaluable. The finished product has proved invaluable in guiding the path of our organisation into the future, and I have no doubt this is largely due to the hard work of Caledonia Market Research.”

AVS President 2019-20, AVS

Guinness World Records

B2B research with C-suite business leaders

“We were very happy with the professional, flexible approach taken by Caledonia Market Research on a B2B market research project they conducted for us. The research outputs were of a high standard and they made informed recommendations which proved invaluable for the development of our B2B strategic marketing plan.”

SVP Global Brand Strategy

Association of Accounting Technicians (AAT)

Market research – finance sector

“Caledonia Market Research demonstrates a real passion and energy to deliver both qualitative and quantitative research projects with evidence based outputs and recommendations. I have worked with them on a regular basis over the last ten years and have always been impressed by their attention to detail and understanding of the subject.”

Head of Products and Markets

British Medical Journal (BMJ)

Medical market research

“Lynne Guthrie of Caledonia Market Research undertook a qualitative market research project for us. I very much enjoyed working with Lynne who demonstrated great professionalism combined with an in-depth understanding of the health education market and an ease with engaging stakeholders at the highest level. Lynne was recommended to me by a colleague and I would have no hesitation in recommending her to others. I hope we will work together again soon.”

BMJ Head of Marketing, Clinical Improvement