Who we are

Lynne Guthrie is the founder and research director at Caledonia Market Research (formerly Caledonia Marketing Solutions). Lynne also brings on board the expertise of specialist research associates as required for larger projects.

Prior to setting up her market research company in 2002, Lynne worked in academic and professional publishing for nine years after completing a degree in languages at Edinburgh University. During her years in publishing, she held a number of posts covering both UK and international markets including continental Europe, the Middle East, India, the Far East and the Caribbean.

Lynne’s passion for market research grew after completing a Post Graduate Diploma in marketing, with market research as the specialist topic and a one year research project in industry (exploring the potential for luxury yarn in southern Europe).

An independent research company and a personal service

Combined with her postgraduate studies and industry experience, Lynne could see the benefits of market evidence and customer insight in giving companies a strong competitive advantage. So she decided to set up a small specialist, independent research company where a thorough market knowledge together with strong research expertise and a professional but personal service, could make a real difference to clients.

Specialist market research for the business, higher and further education markets

Since establishing Caledonia Market Research, Lynne has worked with a wide variety of clients in the higher and further education and business sectors. The repeat business Lynne has had from key clients over the years is testament to her philosophy of continually adding value.

Lynne ensures she is up-to-date with the latest thinking in research techniques. Recent seminars and courses attended include:

  • Moderating Masterclass
  • The Future of Survey Research
  • Advanced Gamification in Research
  • Online communities

Caledonia Market Research is also fully committed to the membership of industry bodies to ensure the very highest professional standards. Current professional memberships include:

  • MRS Certified and Company Partner Member: the Market Research Society is the world’s largest association of market and social research professionals.
  • CIM Chartered Marketer and Full Member: the Chartered Institute of Marketing is a leading international body for marketing and business development.
  • ICG Member: the Independent Consultants Group is an international network of senior research professionals

 

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